NEW DELHI, October 10, 2025 — In a
bold leap into India’s hyper-competitive FMCG battlefield, Usha Shriram Pvt.
Ltd. has made waves with the blockbuster launch of its premium packaged
drinking water brand, Aquaero. The brand’s explosive debut, meticulously
orchestrated by New Horizon Business Consultants (NHBC), has not only set a new
benchmark for beverage rollouts but also catapulted Aquaero into the national
spotlight overnight. From branding to bottling, distribution to dazzling launch
events, NHBC's full-spectrum execution has transformed a mere concept into one
of India’s most talked-about product entries of the year.
The grand unveiling of Aquaero on
September 5 in Kolkata, headlined by renowned actress Debleena Dutt, became an
instant sensation. Held amid the vibrant energy of Durga Puja, the event
dominated headlines across leading publications including The Times of India,
Business Standard, and Ananda Bazar Patrika. Capitalizing on festive fervor and
cultural connect, NHBC activated a 360-degree blitz with larger-than-life
hoardings, immersive pandal branding, and hyperlocal digital campaigns. The
launch timing proved immaculate, placing Aquaero squarely at the heart of
consumer attention in one of the country's most brand-loyal markets.
Behind the curtain of this grand debut
was NHBC’s signature four-pillar strategy that married brand storytelling with
operational precision. Aquaero's identity was built on the promise of
"Healthier & Tastier Water," a proposition seamlessly reflected
in its sleek, ergonomic packaging and uncompromising production standards. NHBC
handpicked ISO-certified, BIS-approved manufacturing partners to ensure every
bottle met premium quality benchmarks. Simultaneously, it laid down a robust
distribution blueprint powered by top-tier channel alliances, ensuring Aquaero
was visible, available, and desirable from day one.
For Usha Shriram, a household name for
over 40 years in home solutions, Aquaero marks a bold diversification into the
high-volume FMCG sector. According to COO Satnam Singh Sandhu, this launch is
just the beginning. With an ambitious ₹300 crore investment pipeline focused on
R&D and marketing, the company is set to roll out a full basket of
essentials from flour and pulses to oils and spices under the same trusted
umbrella. The goal is clear and aggressive: capture ₹1000 crore in revenue by
2030 and carve out a formidable footprint in India’s consumer goods space.
NHBC’s approach to Aquaero’s market
entry was nothing short of surgical. From brand DNA to launch day logistics,
the consultancy delivered an end-to-end solution with a rare blend of
creativity and control. Senior Consultant Rajat Sharma called it a “zero to one
journey,” underscoring how strategic clarity and agile execution can build a
challenger brand in a cluttered space. Early trade reports confirm strong
reorder rates and positive shelf movement, signaling that Aquaero’s early buzz
is translating into genuine consumer traction.
Retailers across Kolkata were quick to
endorse the product’s appeal, citing its standout design and crisp taste as
clear differentiators in a saturated market. Consumers, drawn in by
high-visibility campaigns and on-ground experiences, responded with enthusiasm
across touchpoints. The success in Kolkata is already fueling expansion plans
across Siliguri, Jharkhand, Bihar, Punjab, Delhi NCR, Jammu and Kashmir, and
Himachal Pradesh, where NHBC is actively building distribution muscle and
manufacturing links to replicate the launch playbook.
Usha Shriram’s FMCG foray with Aquaero
signals a larger shift in legacy Indian companies reimagining their future
through bold, consumer-centric innovations. With NHBC steering the brand’s
strategic trajectory, Aquaero is not just another bottled water. It is a symbol
of reinvention, precision, and audacious market play. As national rollout
accelerates, all eyes are on how far and fast this fresh force in hydration can
scale.
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