CHENNAI, INDIA – In today’s crowded digital economy, it’s not enough to just “go online.”
Brands need strategies that not only capture attention but also convert engagement into revenue.
That’s where Notion Graffit a creative digital marketing agency in Chennai, is making definitive
mark Founded by marketing veteran Amjad Moula the agency has quickly scaled by proving
a simple yet powerful thesis: creative storytelling + performance analytics = sustainable ROI. The result? Over 20,000 verified leads generated750+ high-performing videos produced, and 25+ brands actively growing under their wing.In a recent financial quarter, Notion Graffiti’s clients reported average ROI improvements of
2.3, with several campaigns exceeding 5x return on ad spend (ROAS) This report takes a closer look at the underlying strategies that are making those
numbers possible.
Market Positioning: More Than an Agency
While many digital agencies sell services, Notion Graffiti positions itself as a growth partner.Their service suite—social media, SEO, paid ads, video production, and web development—is unified by a singular goal: maximize lifetime customer value (LTV) for each client.
“We don’t measure success in likes. We measure it in leads, conversions, and
customer retention,” says Founder and CEO Amjad Moulana.
This focus on performance marketing with a creative edge has led the agency to capture clients from sectors such as fintech, retail, education,
wellness, and direct-to-consumer (D2C) brands.
Key Business Metrics (Last 12 Months)
- Client ROI Growth (Avg): 2.3x
- Lead Volume Generated: 20,000+ high-intent leads
- Content Output: 750+ short-form and long-form marketing videos
- Cost-per-Lead (CPL) Reduction: Avg 35% below industry benchmark
- Client Retention Rate: 92%
These figures reflect the agency’s shift from vanity metrics to value metrics—a transition increasingly demanded by brands and CFOs alike.
Strategic Differentiators
1. Multi-Layered Funnel Architecture
Instead of the traditional top-to-bottom sales funnel, Notion Graffiti builds multi-touchpoint
funnels across platforms—Instagram, YouTube, Google Search, and WhatsApp. This ensures
that potential customers are engaged at every stage of their journey with tailored content.
2. Agile Performance Testing
Each campaign begins with A/B and multivariate testing to isolate the best-performing creative and copy elements. Weekly sprints ensure real-time
optimization, leading to reduced CAC (Customer Acquisition Cost) and increased CLV.
3. Behavioral Segmentation
Using analytics and pixel tracking, audiences are segmented not just by demographics,
but by behavioral trigge such as scroll depth, video watch time, and cart activity. This allows for
high-conversion retargeting sequences that outperform generic ad strategies.
Case Study: 5.4x ROI for a South Indian D2C Brand
A skincare startup in Tamil Nadu approached Notion Graffiti to revamp its digital marketing.
Within 90 days, the agency:
Results:
This project showcased how hyperlocal insights, combined with digital expertise, can create scalable business outcomes.
Competitive Analysis
While competitors in Mumbai and Delhi dominate in media spends, Notion Graffiti differentiates
through:
Their Chennai base provides access to top creative talent at sustainable costs, giving them a margin advantage that benefits both the agency
and its clients.
Future Outlook and Expansion Plans
Looking ahead, Notion Graffiti plans to expand into:
- Tier 2 and Tier 3 cities: With digital demand surging in regional India, the agency will open satellite teams in Coimbatore and Trichy.
- AI-Powered Analytics Tools: A proprietary dashboard to provide real-time ROAS, CAC, and campaign attribution data.
- B2B Ecosystems: Offering end-to-end digital support for SaaS and industrial brands exploring global markets
“We're not just scaling services—we’re scaling impact. Our next goal is to double our
clients’ lifetime value within 12 months,” Amjad shares.
Investment and Partnership Potential
With revenue doubling YoY and growing interest from international clients, Notion Graffiti is open to strategic partnerships and funding.
They’re particularly focused on alliances that can enhance their data capabilities, creative tooling,
and cross-border market reach.
In a statement to Daily Finance Wire, Amjad hinted at upcoming talks with angel investors
focused on digital infrastructure and content technology.
Conclusion
In a sector often plagued by gimmicks and guesswork, Notion Graffiti is delivering something
far more valuable: predictable performance rooted in real creativity.
Their success underscores a larger trend in Indian marketing—the convergence of tech and storytelling as a measurable growth lever.
For investors, marketers, and digital-first brands alike, Notion Graffiti represents a case study
in how regional agencies can deliver global value profitably and purposefully.
